Tips & free stuff

48 Hour Start-up: Can You Really Launch a Business in Just 2 days?

48 Hour Start-up: Can You Really Launch a Business in Just 2 days?As the business world encounters technology, the barriers keeping many entrepreneurs out are slowly disappearing. Previously, you needed a huge investment of cash, good connections, a 50-page business plan, and a prayer. Now you just need a laptop and seven days. Actually, with 48 Hour Start-up: From Idea to Launch in 1 Weekend you might only need two.

What is 48 Hour Start-Up About?

The book 48 Hour Start-up is actually what it sounds like. Serial entrepreneur Fraser Doherty MBE wants to help prospective entrepreneurs discover and refine a launchable idea in just two days. Doherty’s reasoning behind his 48-hour deadline is simple. He argues that prospective entrepreneurs (aka wantrepreneurs) spend too much time and energy obsessing over the “perfect idea”. The time they waste waiting for the “perfect idea” is time that could be used refining and adapting that business idea for the customers who will actually use it.

48 Hour Start-up was designed to be a hacked version of the business-creating method developed since the start of Doherty’s first business. As Doherty readily admits, he had no idea what he was doing.He just knew that he liked money, liked selling things and liked connecting with people. That business is still running to this day, in part, because of the principles Doherty learned through either a mentor, experience (one of his first positions was “bacon boy” in Scotland), or by stumbling across it. In 48 Hour Start-up, he shares advice on how to find and shape a viable business idea that is ready to launch in two days.

Doherty is an entrepreneur, business owner and author from Scotland. Doherty’s first business as a teenager, SuperJam, featured an all-fruit jam that was inspired by his grandmother’s recipes. The incredible success of SuperJam earned Doherty the honor of becoming the youngest ever supplier to work with a retail chain and a spot in the National Museum of Scotland. Doherty is also the co-founder of Beer 52, a craft beer subscription service. In 2014, he became a Member of the Order of the British Empire.

What Was Best About 48 Hour Start-Up?

There are two key aspects of 48 Hour Start-up, the author’s transparency and his approach. In many startup advice books, authors are afraid to share their mistakes. In his book Doherty is very transparent about the trials he faced as an entrepreneur. These anecdotes are brief. They show his thinking process at the time, which is a theme throughout the entire book. Following its own philosophy that entrepreneurs need to leverage speed, the book doesn’t get stalled with fancy charts (there aren’t any) or financial projections, For those readers wanting a down-to-Earth business advice book, 48 Hour Start-up might be a welcome read.

What Could Have Been Done Differently?

48 Hour Start-up is extremely helpful when it comes to the initial decisions for entrepreneurs to consider when starting a business. The book continually reinforces the theme that entrepreneurship doesn’t have to involve complicated financial projections, elaborate presentations or extraordinary innovation. It is just a simple idea executed well. One area that could use more attention, though, concerns strategy and market research. The book doesn’t provide a lot of focus or direction on what strategies to consider after the 48-hour experiment is over or how to conduct more detailed research to maintain a business in the future.

Why Read 48 Hour Start-Up?

48 Hour Start-up is designed for entrepreneurs who have gone through a couple of business ideas but haven’t made that initial step to get started. It is also for serial entrepreneurs seeking to improve their thinking process in preparation for a new venture. For beginners, the book is a chance to brainstorm a business idea within the book’s deadline of two days. For serial entrepreneurs, the book is a jargon-free guide to refining the principles of business idea creation. If a serial entrepreneur can’t think of a good business idea, 48 Hour Start-up will provide practical advice with the inspirational real-life story of a businessman who started an empire right from his grandmother’s kitchen.

This article, “48 Hour Start-up: Can You Really Launch a Business in Just 2 days?” was first published on Small Business Trends

48 Hour Start-up: Can You Really Launch a Business in Just 2 days?

48 Hour Start-up: Can You Really Launch a Business in Just 2 days?As the business world encounters technology, the barriers keeping many entrepreneurs out are slowly disappearing. Previously, you needed a huge investment of cash, good connections, a 50-page business plan, and a prayer. Now you just need a laptop and seven days. Actually, with 48 Hour Start-up: From Idea to Launch in 1 Weekend you might only need two.

What is 48 Hour Start-Up About?

The book 48 Hour Start-up is actually what it sounds like. Serial entrepreneur Fraser Doherty MBE wants to help prospective entrepreneurs discover and refine a launchable idea in just two days. Doherty’s reasoning behind his 48-hour deadline is simple. He argues that prospective entrepreneurs (aka wantrepreneurs) spend too much time and energy obsessing over the “perfect idea”. The time they waste waiting for the “perfect idea” is time that could be used refining and adapting that business idea for the customers who will actually use it.

48 Hour Start-up was designed to be a hacked version of the business-creating method developed since the start of Doherty’s first business. As Doherty readily admits, he had no idea what he was doing.He just knew that he liked money, liked selling things and liked connecting with people. That business is still running to this day, in part, because of the principles Doherty learned through either a mentor, experience (one of his first positions was “bacon boy” in Scotland), or by stumbling across it. In 48 Hour Start-up, he shares advice on how to find and shape a viable business idea that is ready to launch in two days.

Doherty is an entrepreneur, business owner and author from Scotland. Doherty’s first business as a teenager, SuperJam, featured an all-fruit jam that was inspired by his grandmother’s recipes. The incredible success of SuperJam earned Doherty the honor of becoming the youngest ever supplier to work with a retail chain and a spot in the National Museum of Scotland. Doherty is also the co-founder of Beer 52, a craft beer subscription service. In 2014, he became a Member of the Order of the British Empire.

What Was Best About 48 Hour Start-Up?

There are two key aspects of 48 Hour Start-up, the author’s transparency and his approach. In many startup advice books, authors are afraid to share their mistakes. In his book Doherty is very transparent about the trials he faced as an entrepreneur. These anecdotes are brief. They show his thinking process at the time, which is a theme throughout the entire book. Following its own philosophy that entrepreneurs need to leverage speed, the book doesn’t get stalled with fancy charts (there aren’t any) or financial projections, For those readers wanting a down-to-Earth business advice book, 48 Hour Start-up might be a welcome read.

What Could Have Been Done Differently?

48 Hour Start-up is extremely helpful when it comes to the initial decisions for entrepreneurs to consider when starting a business. The book continually reinforces the theme that entrepreneurship doesn’t have to involve complicated financial projections, elaborate presentations or extraordinary innovation. It is just a simple idea executed well. One area that could use more attention, though, concerns strategy and market research. The book doesn’t provide a lot of focus or direction on what strategies to consider after the 48-hour experiment is over or how to conduct more detailed research to maintain a business in the future.

Why Read 48 Hour Start-Up?

48 Hour Start-up is designed for entrepreneurs who have gone through a couple of business ideas but haven’t made that initial step to get started. It is also for serial entrepreneurs seeking to improve their thinking process in preparation for a new venture. For beginners, the book is a chance to brainstorm a business idea within the book’s deadline of two days. For serial entrepreneurs, the book is a jargon-free guide to refining the principles of business idea creation. If a serial entrepreneur can’t think of a good business idea, 48 Hour Start-up will provide practical advice with the inspirational real-life story of a businessman who started an empire right from his grandmother’s kitchen.

This article, “48 Hour Start-up: Can You Really Launch a Business in Just 2 days?” was first published on Small Business Trends

Money on the Table Shows Why We Need Gender-Balanced Business Leadership Now

Money on the Table: Why We Need Gender-Balanced Leadership in Biz NowThe need for a gender-balanced form of leadership in the modern workplace has been documented for years. While some progress has been made, there is still a lot of work to be done before the world makes even a dent in the so-called “glass ceiling”. Author Melissa Greenwell wants to know why it’s taking so long. Her book, Money on the Table: How to Increase Profits through Gender-Balanced Leadership explores the delays in creating a more gender-balanced form of leadership and what these delays are doing to a company’s potential bottom line.

What is Money on the Table About?

While Greenwell has the moral high ground arguing for gender-balanced leadership, in Money on the Table she wants to draw her reader’s attention to the financial and strategic reasons for more gender-inclusive leadership. Greenwell argues strongly that businesses with more gender balance earn more money, hire better talent, and make better decisions over male-dominated ones. In her view, businesses that offer more opportunities for women (especially in leadership) will have a decisive competitive advantage in the future.

Money on the Table starts off the “gender equality in the workplace” conversation by pointing out the discrepancy between nice-sounding policies and real action. To understand that a gap still exists, Greenwell cites interviews from both male and female executives. These interviews revealed key differences in how male and female leaders implemented gender equality. Both male and female leaders, however, still hold to the social convention of women taking care of the house in addition to work. This social convention seems held even in businesses more open about gender inclusion. To make things a little clearer, the workplace (especially leadership) is slanted socially, psychologically and financially to maintain the “glass ceiling” despite attempts to change it.

Despite this dismal picture, Greenwell is confident we can break the “glass ceiling”. With a willingness to proactively change how we educate, hire and promote women in the workplace, businesses can tap into the positive and profitable cycle that will give them a unique competitive advantage. As other businesses take note, our society will move closer to the critical mass it takes to make a more permanent change in workplace practices. At that point, every business will wonder why they took so long to embrace gender equality in the workplace.

In addition to being an author, Greenwell is the Executive Vice President and Chief Operating Officer at Finish Line, an athletic apparel retail business. In her 30-year corporate history, Greenwell has spent over two decades working at the C-suite level. She is also a certified executive coach and speaker on the topic of gender-balanced leadership. In addition, Greenwell is the director of the Special Olympics Indiana Board and Finish Line Youth Foundation.

What Was Best About Money on the Table?

In Money on the Table, Greenwell offers probably one of the most authentic voices you will ever hear on gender balance in the workplace. In the book, she is not afraid to confront leaders, male and female, about their roles in advancing gender equality in the business world. She wants real change and provides the research to support her belief that gender balance needs to be addressed aggressively. In summary, Money on the Table is not a dry, academic book that talks about gender balancing policies. It’s a practical guide for policies that Greenwell believes we need immediately.

What Could Have Been Done Differently?

For all its urgency, Money on the Table pushes leaders to act quickly in regards to gender equality without providing a clear overall look at what a comprehensive gender-balanced policy should look. The second part of the book does contain some general recommendations and principles but no checklist or directions are given for leaders who want to start from scratch. In other words, Money on the Table helps explain why workplace equality is important but doesn’t give a comprehensive look at how to get there.

Why Read Money on the Table?

In Money on the Table, Greenwell places specific emphasis on leaders at the top of the organizational chart  because she contends that leaders set the tone for workplace culture. As she describes in the book, the behavior and beliefs of executive leaders have a trickle-down effect on the rest of the business. Organizational culture is not static like furniture. It’s dynamic, something that is reinforced daily through the words and actions of the people in the workplace. Money on the Table offers a more proactive and ambitious guide to the reality of gender equality in business. The book offers a way for leaders to make a financial and strategic case for becoming more active about hiring and retaining more women at all levels of business.

This article, “Money on the Table Shows Why We Need Gender-Balanced Business Leadership Now” was first published on Small Business Trends

How Do You Fire a Family Member?

How Do You Fire a Family Member?

Ninety percent of businesses in the United States are family owned. Some of the biggest brands in America were family founded and are controlled by a family.

Walmart and Berkshire Hathaway are two of the largest examples.

While family-run businesses can be close-knit, friendly, successful and inspiring, they are not without their challenges. One challenge of family leadership is becoming stuck in the same old ways of doing things (because of family pressure) even when the company is growing.

Another challenge is breaking bad news to employees of the company who also happen to be family members. For example, how do you attempt to demote a family member to a lower rung on the company ladder? Or, worse yet, how do you tell Mom and Dad it might be time to retire?

How Do You Fire a Family Member?

In order to shed some light on the unique challenges facing family-run businesses, Small Business Trends spoke with Kathy Kolbe, a global leader in discovering and accessing the power of human instincts, and her daughter Amy Bruske, President of Kolbe Corp. Kathy and Amy have been working in their own family business for more than 20 years. Both are award-winning consultants and advisors to more than 3,000 owners of family businesses and Fortune 500 companies.

As mother and daughter, working together for more than two decades, Kolbe and Bruske have personally experienced every situation discussed in their new book Business is Business: Reality Checks for Family-Owned Companies, which provides research-based insight on the most effective ways to run a business and manage relationships.

Neither Kolbe nor Bruske recall a time when they wished they were working anywhere else.

Here’s some advice they share with Small Business Trends on how to tell a family member they’re no longer needed in the business.

Don’t Become Known as the Family Member Who Fires People

First Kolbe and Bruske insist family members can avoid being criticized for firing another member of the family by praising the individual’s level of effort, if appropriate, and by confirming and discussing what they naturally do well and careers suited to those abilities. Family members should analyze why continued efforts would not be fruitful and examples and references for where and with whom they might succeed should be given. Criticisms of being the one doing the firing could also be avoided by sharing a vision for the future and, as Kolbe and Bruske explain:

“Agreeing on how you will share the information with others, including all company employees and non-employee family members.”

Show Some Tact When You Fire a Family Member

Family members firing co-workers with a family attachment should show tact about the uncomfortable situation at all times. According to Kolbe and Bruske, employers firing family workers should avoid bringing up any other family members’ performances in the company. They should also refrain from discussing the situation with other family members who are uninvolved in the management of the business.

During social situations and at family gatherings, the family business members should avoid referencing the situation to avoid awkwardness and conflict.

Equally, families should not, according to Kolbe and Bruske:

“Incriminate or assign blame if they in fact tried hard and did nothing unethical or against policies.”

They should also avoid itemizing errors or omissions and assigning guilt to anybody.

Forcing the founder out of a family business is an even more complex task than firing family employees.

Attempt to Build Trust

To help assuage this difficult and complex situation, Kolbe and Bruske say family businesses should aim to involve a non-family adviser who is trusted by the founder. They should also openly ask the founder about his or her plans for the future and, if possible, have the founder set a transition date and communicate decisions to others. Company time should also be invested into assisting the founder in moving on to a desired adventure.

“Create a special celebration event or document (e.g. book, painting, photos) that the founder can look forward to and that can be used for closure,” Kolbe and Bruske recommend.

Avoid Bullying or Patronizing

In such situations, it is important that the founder is not bullied or patronized. The true entitlements of the founder should also be honored. The family business members should also not be afraid to ask for the founder’s advice or, as Kolbe and Bruske explain:

“Change everything that the founder did that made the business successful.”

Running and working for a family business can be rewarding and fulfilling but is not without its trials and tribulations. As explained above, tact, patience and diplomacy should be applied when it comes to the difficult situation of firing a family member.

Fired Photo via Shutterstock

This article, “How Do You Fire a Family Member?” was first published on Small Business Trends

10 Steps to Becoming the Best Entrepreneur You Can Be

Whether you run a local business or one that’s completely online, your success probably hinges less on the products or services you sell than about the entrepreneur you are. So how do you upgrade your skills, creativity and instincts — for the benefit of your business, of course. Members of our small business community have experience in many of those areas. Check out some of their top tips in the list below.

Learn Local SEO Strategies

If you run a local business, you might think that you don’t need to worry about online marketing. But SEO can be a major factor for helping potential customers find you. Here, you can see some local SEO strategies shared by Bill Hartzer of Search Engine Journal.

Find Creative Ways to Hire Summer Employees

Summer is a popular time for businesses to boost productivity by hiring some extra employees. But hiring temporary employees sometimes requires a little creativity. Check out some strategies in this When I Work post by William Harris.

Learn How to Find Your Gross Profit

Understanding your profits is essential for tracking your business’s goals and progress. To learn a simple way of finding your business’s gross profit, check out this Fundera Ledger post by Billie Anne Grigg. Then see what BizSugar members are saying about the post.

Know the Importance of Supervisor Training and Development

If you want your employees to be successful, then you need good leaders and supervisors. In this SMB CEO post, Ivan Widjaya details why it’s so important for small businesses to understand the importance of supervisor training and development.

Make Your Brand Stand Out on Social Media

Whether you run an online business or a local business, social media can be an extremely helpful tool. But you need to be able to make your business stand out on social media if you want to have any success. Mary Blackiston shares some tips for doing so in this SUCCESS Agency blog post.

Understand The Facts About Snapchat and Instagram

Snapchat and Instagram specifically are growing in popularity with consumers and marketers alike. But since these platforms are constantly changing, it’s important that you understand the basics, as outlined in this Resonance Content Marketing post by Rachel Parker. BizSugar members also share thoughts on the post.

Create Effective Standard Operating Procedures

To get the most out of your team and your business, you need to have some clearly outlined processes and procedures. For more on how to actually create those procedures, take a look at the Process Street post by Adam Henshall.

Check Out The Latest Domain Extensions

When creating your small business website, you no longer have to settle for a simple .com extension. In this Smallbiztechnology.com post by Helen Cartwright, you can check out some of the new domain extensions that are available for businesses to use.

Listen to a Few Great Entrepreneurial Podcasts

If you want to expand your entrepreneurial knowledge, podcasts can be a great resource. This crowdSPRING post by Amanda Bowman features nine podcasts that all entrepreneurs should listen to. And the BizSugar community also comments on the post here.

Consider Your Audience’s “Where” and “When”

When thinking about your audience, you might stop with simply considering who they are. But thinking about where and when your audience might come across your message is also an important consideration. Kevin Lee elaborates further in this Marketing Land post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Entrepreneur photo via Shutterstock

This article, “10 Steps to Becoming the Best Entrepreneur You Can Be” was first published on Small Business Trends

Join This Twitter Chat During National #SmallBusinessWeek

How to Start Advertising on Twitter for Only $50

National Small Business Week is just around the corner. That means there are plenty of different events and opportunities for small businesses to network and grow.

One such opportunity is an upcoming Twitter chat hosted by SCORE. The #SmallBusinessWeek Twitter chat takes place on May 2 and will feature a small business-focused discussion encompassing a variety of relevant topics.

And that’s not the only upcoming event that might be of interest to your small business. You can check out the Featured Events section for more information on the National #SmallBusinessWeek Twitter chat and more.

Then check out the list below for even more upcoming small business events.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

National #SmallBusinessWeek Twitter Chat, Hosted by SCORENational #SmallBusinessWeek Twitter Chat, Hosted by SCORE
May 02, 2017, Online, Twitter

Join SCORE as they host a National Small Business Week Twitter Chat on Tuesday, May 2 from 12:30-1:30 pm EST. Please follow SCORE’s Twitter @SCOREMentors ?and use the chat hashtag #SmallBusinessWeek to participate in the discussion. See you there!


TECHSPO Toronto 2017TECHSPO Toronto 2017
May 18, 2017, Toronto, Ontario

TECHSPO Toronto 2017 is a 2-day technology expo which takes place at the Toronto Marriott Eaton Centre Hotel in Toronto, Ontario. TECHSPO Toronto brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. TECHSPO Toronto 2017 promises to be better than ever and we’re excited to see all the amazing tech companies and talent that will be joining.


Secret KnockSecret Knock
May 22, 2017, Los Angeles, Calif.

Secret Knock is going to be the single greatest event for the top entrepreneurs and action-takers in the world to connect, share ideas, and help take each other to the next level. Each of the attendees have believed in themselves enough to get to where they are, and they are not stopping now. Secure your application for one of the few spots left at the Secret Knock.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Twitter chat photo via Shutterstock

This article, “Join This Twitter Chat During National #SmallBusinessWeek” was first published on Small Business Trends

Join This Twitter Chat During National #SmallBusinessWeek

How to Start Advertising on Twitter for Only $50

National Small Business Week is just around the corner. That means there are plenty of different events and opportunities for small businesses to network and grow.

One such opportunity is an upcoming Twitter chat hosted by SCORE. The #SmallBusinessWeek Twitter chat takes place on May 2 and will feature a small business-focused discussion encompassing a variety of relevant topics.

And that’s not the only upcoming event that might be of interest to your small business. You can check out the Featured Events section for more information on the National #SmallBusinessWeek Twitter chat and more.

Then check out the list below for even more upcoming small business events.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

National #SmallBusinessWeek Twitter Chat, Hosted by SCORENational #SmallBusinessWeek Twitter Chat, Hosted by SCORE
May 02, 2017, Online, Twitter

Join SCORE as they host a National Small Business Week Twitter Chat on Tuesday, May 2 from 12:30-1:30 pm EST. Please follow SCORE’s Twitter @SCOREMentors ?and use the chat hashtag #SmallBusinessWeek to participate in the discussion. See you there!


TECHSPO Toronto 2017TECHSPO Toronto 2017
May 18, 2017, Toronto, Ontario

TECHSPO Toronto 2017 is a 2-day technology expo which takes place at the Toronto Marriott Eaton Centre Hotel in Toronto, Ontario. TECHSPO Toronto brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. TECHSPO Toronto 2017 promises to be better than ever and we’re excited to see all the amazing tech companies and talent that will be joining.


Secret KnockSecret Knock
May 22, 2017, Los Angeles, Calif.

Secret Knock is going to be the single greatest event for the top entrepreneurs and action-takers in the world to connect, share ideas, and help take each other to the next level. Each of the attendees have believed in themselves enough to get to where they are, and they are not stopping now. Secure your application for one of the few spots left at the Secret Knock.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Twitter chat photo via Shutterstock

This article, “Join This Twitter Chat During National #SmallBusinessWeek” was first published on Small Business Trends

10 Steps to Becoming the Best Entrepreneur You Can Be

Whether you run a local business or one that’s completely online, your success probably hinges less on the products or services you sell than about the entrepreneur you are. So how do you upgrade your skills, creativity and instincts — for the benefit of your business, of course. Members of our small business community have experience in many of those areas. Check out some of their top tips in the list below.

Learn Local SEO Strategies

If you run a local business, you might think that you don’t need to worry about online marketing. But SEO can be a major factor for helping potential customers find you. Here, you can see some local SEO strategies shared by Bill Hartzer of Search Engine Journal.

Find Creative Ways to Hire Summer Employees

Summer is a popular time for businesses to boost productivity by hiring some extra employees. But hiring temporary employees sometimes requires a little creativity. Check out some strategies in this When I Work post by William Harris.

Learn How to Find Your Gross Profit

Understanding your profits is essential for tracking your business’s goals and progress. To learn a simple way of finding your business’s gross profit, check out this Fundera Ledger post by Billie Anne Grigg. Then see what BizSugar members are saying about the post.

Know the Importance of Supervisor Training and Development

If you want your employees to be successful, then you need good leaders and supervisors. In this SMB CEO post, Ivan Widjaya details why it’s so important for small businesses to understand the importance of supervisor training and development.

Make Your Brand Stand Out on Social Media

Whether you run an online business or a local business, social media can be an extremely helpful tool. But you need to be able to make your business stand out on social media if you want to have any success. Mary Blackiston shares some tips for doing so in this SUCCESS Agency blog post.

Understand The Facts About Snapchat and Instagram

Snapchat and Instagram specifically are growing in popularity with consumers and marketers alike. But since these platforms are constantly changing, it’s important that you understand the basics, as outlined in this Resonance Content Marketing post by Rachel Parker. BizSugar members also share thoughts on the post.

Create Effective Standard Operating Procedures

To get the most out of your team and your business, you need to have some clearly outlined processes and procedures. For more on how to actually create those procedures, take a look at the Process Street post by Adam Henshall.

Check Out The Latest Domain Extensions

When creating your small business website, you no longer have to settle for a simple .com extension. In this Smallbiztechnology.com post by Helen Cartwright, you can check out some of the new domain extensions that are available for businesses to use.

Listen to a Few Great Entrepreneurial Podcasts

If you want to expand your entrepreneurial knowledge, podcasts can be a great resource. This crowdSPRING post by Amanda Bowman features nine podcasts that all entrepreneurs should listen to. And the BizSugar community also comments on the post here.

Consider Your Audience’s “Where” and “When”

When thinking about your audience, you might stop with simply considering who they are. But thinking about where and when your audience might come across your message is also an important consideration. Kevin Lee elaborates further in this Marketing Land post.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Entrepreneur photo via Shutterstock

This article, “10 Steps to Becoming the Best Entrepreneur You Can Be” was first published on Small Business Trends

How Do You Fire a Family Member?

How Do You Fire a Family Member?

Ninety percent of businesses in the United States are family owned. Some of the biggest brands in America were family founded and are controlled by a family.

Walmart and Berkshire Hathaway are two of the largest examples.

While family-run businesses can be close-knit, friendly, successful and inspiring, they are not without their challenges. One challenge of family leadership is becoming stuck in the same old ways of doing things (because of family pressure) even when the company is growing.

Another challenge is breaking bad news to employees of the company who also happen to be family members. For example, how do you attempt to demote a family member to a lower rung on the company ladder? Or, worse yet, how do you tell Mom and Dad it might be time to retire?

How Do You Fire a Family Member?

In order to shed some light on the unique challenges facing family-run businesses, Small Business Trends spoke with Kathy Kolbe, a global leader in discovering and accessing the power of human instincts, and her daughter Amy Bruske, President of Kolbe Corp. Kathy and Amy have been working in their own family business for more than 20 years. Both are award-winning consultants and advisors to more than 3,000 owners of family businesses and Fortune 500 companies.

As mother and daughter, working together for more than two decades, Kolbe and Bruske have personally experienced every situation discussed in their new book Business is Business: Reality Checks for Family-Owned Companies, which provides research-based insight on the most effective ways to run a business and manage relationships.

Neither Kolbe nor Bruske recall a time when they wished they were working anywhere else.

Here’s some advice they share with Small Business Trends on how to tell a family member they’re no longer needed in the business.

Don’t Become Known as the Family Member Who Fires People

First Kolbe and Bruske insist family members can avoid being criticized for firing another member of the family by praising the individual’s level of effort, if appropriate, and by confirming and discussing what they naturally do well and careers suited to those abilities. Family members should analyze why continued efforts would not be fruitful and examples and references for where and with whom they might succeed should be given. Criticisms of being the one doing the firing could also be avoided by sharing a vision for the future and, as Kolbe and Bruske explain:

“Agreeing on how you will share the information with others, including all company employees and non-employee family members.”

Show Some Tact When You Fire a Family Member

Family members firing co-workers with a family attachment should show tact about the uncomfortable situation at all times. According to Kolbe and Bruske, employers firing family workers should avoid bringing up any other family members’ performances in the company. They should also refrain from discussing the situation with other family members who are uninvolved in the management of the business.

During social situations and at family gatherings, the family business members should avoid referencing the situation to avoid awkwardness and conflict.

Equally, families should not, according to Kolbe and Bruske:

“Incriminate or assign blame if they in fact tried hard and did nothing unethical or against policies.”

They should also avoid itemizing errors or omissions and assigning guilt to anybody.

Forcing the founder out of a family business is an even more complex task than firing family employees.

Attempt to Build Trust

To help assuage this difficult and complex situation, Kolbe and Bruske say family businesses should aim to involve a non-family adviser who is trusted by the founder. They should also openly ask the founder about his or her plans for the future and, if possible, have the founder set a transition date and communicate decisions to others. Company time should also be invested into assisting the founder in moving on to a desired adventure.

“Create a special celebration event or document (e.g. book, painting, photos) that the founder can look forward to and that can be used for closure,” Kolbe and Bruske recommend.

Avoid Bullying or Patronizing

In such situations, it is important that the founder is not bullied or patronized. The true entitlements of the founder should also be honored. The family business members should also not be afraid to ask for the founder’s advice or, as Kolbe and Bruske explain:

“Change everything that the founder did that made the business successful.”

Running and working for a family business can be rewarding and fulfilling but is not without its trials and tribulations. As explained above, tact, patience and diplomacy should be applied when it comes to the difficult situation of firing a family member.

Fired Photo via Shutterstock

This article, “How Do You Fire a Family Member?” was first published on Small Business Trends

Money on the Table Shows Why We Need Gender-Balanced Business Leadership Now

Money on the Table: Why We Need Gender-Balanced Leadership in Biz NowThe need for a gender-balanced form of leadership in the modern workplace has been documented for years. While some progress has been made, there is still a lot of work to be done before the world makes even a dent in the so-called “glass ceiling”. Author Melissa Greenwell wants to know why it’s taking so long. Her book, Money on the Table: How to Increase Profits through Gender-Balanced Leadership explores the delays in creating a more gender-balanced form of leadership and what these delays are doing to a company’s potential bottom line.

What is Money on the Table About?

While Greenwell has the moral high ground arguing for gender-balanced leadership, in Money on the Table she wants to draw her reader’s attention to the financial and strategic reasons for more gender-inclusive leadership. Greenwell argues strongly that businesses with more gender balance earn more money, hire better talent, and make better decisions over male-dominated ones. In her view, businesses that offer more opportunities for women (especially in leadership) will have a decisive competitive advantage in the future.

Money on the Table starts off the “gender equality in the workplace” conversation by pointing out the discrepancy between nice-sounding policies and real action. To understand that a gap still exists, Greenwell cites interviews from both male and female executives. These interviews revealed key differences in how male and female leaders implemented gender equality. Both male and female leaders, however, still hold to the social convention of women taking care of the house in addition to work. This social convention seems held even in businesses more open about gender inclusion. To make things a little clearer, the workplace (especially leadership) is slanted socially, psychologically and financially to maintain the “glass ceiling” despite attempts to change it.

Despite this dismal picture, Greenwell is confident we can break the “glass ceiling”. With a willingness to proactively change how we educate, hire and promote women in the workplace, businesses can tap into the positive and profitable cycle that will give them a unique competitive advantage. As other businesses take note, our society will move closer to the critical mass it takes to make a more permanent change in workplace practices. At that point, every business will wonder why they took so long to embrace gender equality in the workplace.

In addition to being an author, Greenwell is the Executive Vice President and Chief Operating Officer at Finish Line, an athletic apparel retail business. In her 30-year corporate history, Greenwell has spent over two decades working at the C-suite level. She is also a certified executive coach and speaker on the topic of gender-balanced leadership. In addition, Greenwell is the director of the Special Olympics Indiana Board and Finish Line Youth Foundation.

What Was Best About Money on the Table?

In Money on the Table, Greenwell offers probably one of the most authentic voices you will ever hear on gender balance in the workplace. In the book, she is not afraid to confront leaders, male and female, about their roles in advancing gender equality in the business world. She wants real change and provides the research to support her belief that gender balance needs to be addressed aggressively. In summary, Money on the Table is not a dry, academic book that talks about gender balancing policies. It’s a practical guide for policies that Greenwell believes we need immediately.

What Could Have Been Done Differently?

For all its urgency, Money on the Table pushes leaders to act quickly in regards to gender equality without providing a clear overall look at what a comprehensive gender-balanced policy should look. The second part of the book does contain some general recommendations and principles but no checklist or directions are given for leaders who want to start from scratch. In other words, Money on the Table helps explain why workplace equality is important but doesn’t give a comprehensive look at how to get there.

Why Read Money on the Table?

In Money on the Table, Greenwell places specific emphasis on leaders at the top of the organizational chart  because she contends that leaders set the tone for workplace culture. As she describes in the book, the behavior and beliefs of executive leaders have a trickle-down effect on the rest of the business. Organizational culture is not static like furniture. It’s dynamic, something that is reinforced daily through the words and actions of the people in the workplace. Money on the Table offers a more proactive and ambitious guide to the reality of gender equality in business. The book offers a way for leaders to make a financial and strategic case for becoming more active about hiring and retaining more women at all levels of business.

This article, “Money on the Table Shows Why We Need Gender-Balanced Business Leadership Now” was first published on Small Business Trends